Digital processes and website optimisationfor your business
I advise you on where AI and automation genuinely take work off your internal processes, and I build what is worth it. From connected systems to a website that gets found and brings in enquiries.
How I can help you
- 01
Advice on AI and processes
Together we look at your internal processes: where is time lost, where does AI really help, and which tools suit your team? The result is a clear plan with priorities, which I can also implement for you.
- 02
Websites and visibility
A website that makes your offer easy to understand, gets found on Google and in AI search, and guides visitors to the next step. With a clear structure and a content management system in which you maintain content yourself.
- 03
Booking and payment
Make appointments, events or offers bookable directly on your website. I connect forms, booking management, online payments and confirmations into one coherent process.
- 04
Automation and interfaces
Connect contacts, appointments and booking data between your systems and automate recurring tasks. I develop the interfaces and internal tools your specific process needs.
- 05
AI for specific tasks
Voice assistants, research tools and searchable knowledge bases for clearly defined tasks. We start with a real use case and check whether the tool helps in everyday work.
- 06
Analysis and further development
Dashboards that make visibility, content and processes easy to understand and prioritise the next steps. I migrate existing websites and data into a new system and develop what you have already built.
Examples of my work
TYPE Bike
Bicycle manufacturer
Built the Shopify shop from scratch: cart, appointment booking and brand pages. Plus shipping booking via Cargoboard, a product finder in ChatGPT, AI-supported workflows for the team and, on top of that, a custom OpenClaw assistant.
AI agent for coaching
Large German bank
Voice-based AI agent that guides team coaching sessions: real-time conversation, shared chat, notes, timeboxes and a team view for the projector.
SPD Friedrichshain-Kreuzberg
District association
New website for the district association with current posts, events and politics for Xhain. Implementation and long-term support.
Kun Ya
Coaching and seminars
Redesign of the website for coaching, themed evenings and seminars, with online booking and payment for events.
From a concrete problem to the first usable step
- 1
We clarify the process
What should work better? Who uses it? Which systems and content already exist? This gives us a clear initial scope.
- 2
I build the first version
We start with a usable website or one complete part of the process. You can see early on how the solution works.
- 3
We test it on a real task
We check the process with real content and suitable test data. This shows what works and what we still need to adjust.
- 4
We build on it step by step
After the first test come the extensions that make sense. I document the implementation so that operation and further development stay easy to follow.
I combine consulting and implementation
I'm the founder of Schaltstelle. My work ranges from the public website to the processes behind it: content, customer management, booking, payment and internal tools.
I advise small businesses on where AI makes sense in their processes and where it doesn't. I build the solutions myself. What matters to me is that they work in everyday use and remain verifiable.
More about meWhat should work better for you?
Briefly describe your project or the process that is costing you effort. If you already have a website or relevant systems, send the link along.